DigitalService – Brand Design for the German Federal Administration

Federal services should be as easily usable and accessible for everyone. The mission of the DigitalService4Germany is to develops digital solutions with the German state, with the people’s needs at the core of it.

We teamed with the newly founded company, which is 100% owned by the Federal Republic of Germany, to develop their new identy and web representation.

With the classic prussian blue at the center of the brand, the minimalist and bold identy clearly stands out in the ensemble government initiatives, ready to be leading the federal government into a digitalized future.