Interval – Brand Workshop and Web Relaunch for a Political Consultancy

Interval Homepage after RedesignOnsite Workshop

The German political consultancy Interval teamed up with Human Deluxe to rethink their brand and take it to the next level. While Interval has been successfully supporting governmental agencies with scientific research and advice for over ten years, they saw the need of adapting their brand to the changing market..

Together with the team at Interval, we facilitated a Google Ventures inspired Brand Workshop to examine the status quo and jointly determine what Interval should look and feel in 2019.

Workshop ImpressionsWorkshop Golden CirclesPersonas created in the Workshop

We used the brand workshop findings to update Interval’s logo and create a new brand system reflecting the consultancy’s brand essence and aspirations.

Based on the new brand system and logo, we alsohelped design and implement a new website for Interval.

Website FeedbackInterval Brand PrinciplesIllustrations by Nadine RoßaLogo Scribble AnimationFinal Logo AnimationInterval Website Detail