Neon Koi – Brand name for PlayStation’s latest Studio + Website Design

Earlier this year, the team of Savage Game Studios approached us. Prior to becoming a part of the PlayStation family, we worked with them on their new studio logo – now it was time to go one step further: A new name.

We met with key members from the Savage studio team and PlayStation creative services in our workshop space in Berlin Kreuzberg for a two day brand name workshop. In these workshops, we build a brand vocabulary, get to the essence of the company and their values and explore potential new company directions. A look into the future, quite literally.

One name stuck out from the rest: Neon Koi. Inspired by Japanoir culture, the new studio name seemed to perfectly embody what the studio was standing for: Being a bright light in a big pond, promising an epic story behind a quite vivid visual.

We’re proud and happy to share this new brand with the world now. Oh and also, we built the new studio website – enjoy!